Privacy Policy

1. Introduction

Matrix Business Labs ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are the data controller for the personal data we collect and process. Our contact details are provided at the end of this policy.

2. Information We Collect

2.1 Information You Provide

When you contact us through our website form, we collect:

• Name and contact information (email address, phone number)
• Company or organization details
• Industry sector
• Message content and inquiry details

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website
• Device information

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Improve website functionality and user experience
• Analyze website traffic and performance
• Remember your preferences
• Provide personalized content

3. How We Use Your Information

We use your personal data for the following purposes:

3.1 To Provide Our Services

• Respond to your inquiries and requests
• Provide AI transformation consulting services
• Deliver custom software solutions
• Manage client relationships

3.2 To Improve Our Services

• Analyze website usage and performance
• Develop and enhance our services
• Conduct market research and analysis
• Improve user experience

3.3 For Communication

• Send you information about our services
• Provide updates and newsletters (with consent)
• Respond to your questions and concerns
• Send important service notifications

3.4 For Legal and Security Purposes

• Comply with legal obligations
• Protect against fraud and security threats
• Enforce our terms and conditions
• Maintain website security

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you explicitly agree to our processing of your data
• Contract: To fulfill our contractual obligations to you
• Legitimate Interest: To provide and improve our services
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share data with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email communication services
• Analytics and performance monitoring
• Customer relationship management

5.2 Legal Requirements

We may disclose your information if required by law or to:

• Comply with legal processes
• Protect our rights and property
• Prevent fraud or security threats
• Enforce our terms and conditions

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against:

• Unauthorized access or disclosure
• Accidental loss or destruction
• Alteration or corruption
• Other security threats

These measures include encryption, secure servers, access controls, and regular security assessments.

7. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services
• Comply with legal obligations
• Resolve disputes
• Enforce our agreements

Contact form submissions are typically retained for 2 years unless you become a client, in which case data is retained for the duration of our business relationship plus 7 years for legal compliance.

8. Your Rights

Under data protection laws, you have the following rights:

8.1 Access and Information

You have the right to request access to your personal data and information about how we process it.

8.2 Rectification

You can request correction of inaccurate or incomplete personal data.

8.3 Erasure

You can request deletion of your personal data in certain circumstances.

8.4 Restriction

You can request restriction of processing in certain circumstances.

8.5 Portability

You can request a copy of your data in a structured, machine-readable format.

8.6 Objection

You can object to processing based on legitimate interests.

8.7 Withdrawal of Consent

Where processing is based on consent, you can withdraw consent at any time.

To exercise these rights, please contact us using the details provided below.

9. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). We ensure appropriate safeguards are in place for such transfers, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Other appropriate safeguards

10. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe we have collected such information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending you an email notification
• Updating the "Last updated" date

We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Data Protection Officer

For data protection inquiries, you can also contact our Data Protection Officer at the same address or email.

Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly:

ICO Website: https://ico.org.uk